THE BRIEF.
develop a video-first content series
To launch the Browns Fashion Conscious brands buy. The content series will spotlight names in the fashion, wellness and food industries directly connected to Browns and the extraordinary steps they are taking to make a difference in our world.
CREATIVE DIRECTION | STORY-RICH STRATEGY | PRE AND POST PRODUCTION
EPISODE 1: DURAN
EPISODE 2: COLLINA STRADA
EPISODE 3: NATIVE RESTAURANT
EPISODE 4: HAECKELS
EPISODE
ONE.
DURAN LANTINK
Leading the charge on a new wave of conscious fashion is Amsterdam-based designer Duran Lantink. Having landed firmly in the industry’s sightline thanks to his 2019 LVMH prize nomination, Lantink has been applauded for his zero-waste approach, which sees him using collage techniques to transform discarded stock into uniquely beautiful new luxury pieces.
EPISODE TWO.
COLLINA STRADA
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.“I’ve always considered myself a troublemaker,” says Hillary Taymour, the Los Angeles-born, New York-based founder of the label Collina Strada. If the definition of a troublemaker is someone subverting traditional norms and making their own rules, then Taymour fits the bill. Her clothes are reflective of this rebellious edge, mixing the codes of luxury fashion with the designer’s signature irreverence. What’s more, her conscious business practices are fast revolutionizing the way that sustainability and luxury fashion coexist.
EPISODE
THREE
NATIVE RESTAURANT
For the third episode of our "Be Conscious" documentary series, we meet Co-Founders of Native, Imogen Davis and Ivan Tisdall-Downes. We delve deeper into the restaurant's journey from inception to Browns Brook Street, focussing on the ethical ethos at the heart of Native, and the zero-waste, sustainable techniques they put into practice to transform foraged ingredients from the earth into delectable dishes on our plates.
EPISODE
FOUR.
HAECKELS
Natural beauty. It’s what we all want, right? Who better to set us on our path than the charismatic king of sustainable skincare, Dom Bridges. Founder of Margate-based skincare brand Haeckels, we’re delighted to welcome the label’s indulgent treatments and scientifically-proven formulas to Browns Brook Street, where they will be offering facials, bespoke scent creation and more as part of our new Residencies series. With an origin story that is as inspiring as it is innovative, we take a deep dive into the Haeckels universe for the fourth episode of our Be Conscious series...
“WE SCREENED THE BROWNS X HAECKELS DOCUMENTARY AMY DIRECTED IN OUR FUNDRAISER MEETING WITH THE ESTEE LAUDER GROUP, IT WAS THIS VERY FILM THAT SECURED THEIR INVESTMENT IN OUR COMPANY AS THEIR FIRST “BLUE BEAUTY” BRAND.”
— Charlie Vickery, Managing Director, Haeckels