THE BRIEF
VALENTINE’S DAY
Client: Lucy Folk
A Valentine’s Day gifting campaign designed to highlight three key areas of the buy - plated jewellery, personalised jewellery and diamonds. The concept spoke to the connection and love in all forms, an unbreakable bond shared between lovers, friends, family. A connection acknowledged and owned by the wearer.
The asset library was also designed to have a shelf life longer than just Valentine’s Day. A set of deliverables that would serve as hero imagery for online landing pages, press pitching for the permanent collection and ongoing social media posting.
CREATIVE DIRECTION | CONCEPT & IDEATION | PRODUCTION
FOREVER
An explosion on a new frequency, we are in limitless space. Seize the opportunity to bring some forever jewels into your life. For a loved one, a dear friend, or more importantly… yourself.
A PERSONAL TOUCH
A freckle to the left. A wrinkle to the right. You know them well, you can trace their blueprint. Adding a personal touch creates a piece that pays homage to the ones you love.
OBSESSION
They are a story you could read over and over again. A film you could always rewatch. Is it an iconic cuff? or stacks on stack? The choice is yours…